readyreals
readyreals
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REALÂ CONTENT
READY WHEN YOU ARE
THE MOST POWERFUL CONTENT
WASN’T MADE TO LOOK REAL.
IT IS REAL.
FIND IT
CLEAR IT
USE IT
CONTENT, CLEARED FOR COMMERCIAL USE.
SO YOUR BRAND CAN MOVE AT THE SPEED OF CULTURE.
built on experience
Founded on two decades of experience at the intersection of content, licensing, rights and clearance.
For the last 10 years, the team behind Ready Reals has facilitated the commercial use of the world’s best user-generated, trending and viral video content across 1,500+ UGC-led campaigns.
That experience now powers a specialist partner built to turn ideas into campaigns.
20 years
Content, licensing, rights & clearanceÂ
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1,500+Â
UGC-led campaigns & brand partnershipsÂ
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£7m+Â
Licensing revenue generated for creatorsÂ
Adam & Eve DDB AMV BBDO Dentsu Havas BETC Ogilvy Essence VML BBH Saatchi & Saatchi Publicis 72andSunny Leo FCB CP&B WK Anomaly VCCP Mother Innocean Droga5 Accenture Song Grey MullenLowe DDB Worldwide OMC TBWA 180 Amsterdam Jung Von Matt Rethink thjnk Heimat Serviceplan Lucky Generals Engine Forsman & Bodenfors
Google Uber Santander Vodafone O2 Virgin Media Bolt McDonalds Burger King Cadbury SeatGeek Disney Samsung LEGO VW Amazon P&G Adidas Ikea Kellogg's Fanta Danone Heineken Ariel
FOR BRANDS & AGENCIESÂ
ReadyReals Video Catalogue
A growing catalogue of UGC, cleared or in the process of being cleared for commercial use by brands, agencies and production companies.
Research & DiscoveryÂ
Looking for something specific? Tell us what you need. We’ll find it, clear it and clear it for commercial use.
Rights & Clearance
Copyright. Talent. IP. Usage rights. Contracts. We manage the detail, negotiate the rights and take care of the clearance process from first contact through to final delivery.
FOR CREATORS & CONTENT OWNERS
ReadyReals AgencyÂ
Creator representation. We represent creators in commercial partnerships with brands and agencies, developing opportunities, negotiating terms, managing rights and contracts, and overseeing campaigns from first conversation through to completion.
We work with creators and video owners to identify content with international licensing potential and create licensing opportunities with brands and agencies — maximising the value of existing content while managing usage rights, fee negotiations and contracts.
Licensing Management
Independant Representation
Independent deal negotiation and representation on an ad hoc basis, acting for agencies, creators or video owners.
We manage rights acquisition, partnerships, clearances and contracts, ensuring all parties are properly represented and agreements are clear, balanced and commercially fair.
Find it. Clear it. Use it.
Made it. Make it. License it.Â
We identify standout content with international licensing potential and pre-clear it for commercial use before adding it to our licensing portal, accessed by a global network of more than 5,000 brand, agency and production contacts.
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We establish copyright ownership and secure appearance releases for featured contributors, giving brands and agencies greater certainty over what they can license, how they can use it and how quickly they can move.
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For clients, that means faster access to content that is ready for commercial use. For video owners, it means their content is ready for licensing and accessible to an established international network, increasing commercial licensing opportunities worldwide.
FROM FOUND. DIRECT TO AGENCIES AND BRANDS.
Every day, people capture and share millions of moments that shape culture in real time – the ones that make us stop, connect, feel, share and remember.
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Brands want to work with that UGC, but finding the right content is only the start. Ownership has to be established. Talent cleared. Usage rights agreed. Fees negotiated. Often within a very short timeframe.
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That creates uncertainty around the things that matter most: can we use it, what will it cost, and how quickly can we get it cleared?
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When time is short, that uncertainty can push brands to shoot instead – even when more engaging, relevant content already exists.
FOUND IT. THAT’S ONLY THE BEGINNING.
Got questions?
Let’s chat
WE KNOW
what’s possible
where to look
who owns what
how to clear it
how to get it over the line